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PO   ERING THE NEXT CHAPTER OF GRO   TH FOR FOUNDER & FAMILY O   NED BUSINESSES

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ABOUT
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[pronounced way-koh-nuh]

Based in Charlottesville, Virginia, Wacona Capital is a private equity firm focused on partnering wit​h leading founder & family owned companies in the lower middle market. ​Through providing strategic guidance and operational support, we collaborate with business leaders to develop a shared vision of success and a plan on how to get there. Wacona seeks opportunities to invest in businesses where we can leverage our depth of experience to provide our partners with the tools and resources necessary for the next chapter of growth.

TRANSACTION SIZE

$20 million –

$100 million

TRANSACTION STRUCTURES

  • Majority Recapitalizations

  • Growth Capital

  • Management Buyouts

GEOGRAPHY

United States

PORTFOLIO & SELECT PRIOR EXPERIENCE

1

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1. The portfolio and prior experience details provided above encompass investments currently managed by Wacona Capital, alongside select co-investments undertaken by our team members during their tenure with predecessor firms. The information on these companies is solely for illustrative and informational purposes and should not be interpreted as an endorsement or indication of future performance. Links to third-party sites are provided as a courtesy; Wacona Capital is not responsible for, nor does it verify, the accuracy, completeness, or reliability of any information provided by these external sources. We disclaim liability for any errors, omissions, or misstatements that may be present.

TEAM

C. JOEL CARTER

Managing Partner

Joel serves as Managing Partner of Wacona Capital. Prior to founding Wacona in 2024, Joel spent fifteen years at Harren Equity Partners, most recently as a Partner and member of the firm’s Investment Committee, establishing and leading Harren’s Industrial Services practice. Joel presently serves on the boards of Core States Group and Mid-Atlantic Power Specialists.  

During his tenure at Harren, Joel worked with several lower middle market businesses across a variety of different industries. His responsibilities included managing all aspects of the deal execution process and actively monitoring investments, including serving on several boards. Prior to Harren, Joel started his career in New York with Merrill Lynch & Co. in the firm’s Investment Banking Group. 

Joel received his B.S. in Business Administration & Accounting from Washington and Lee University. Joel presently serves on the Vestry for Church of the Good Shepherd in Charlottesville, while also coaching multiple youth sports for Virginia Basketball Academy as well as McIntire Little League in Charlottesville.

 

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(434) 922-0388

JOHNNY LODGE

Vice President

Johnny serves as a Vice President of Wacona Capital. His responsibilities include identifying new investment opportunities, executing transactions, and monitoring portfolio companies. He is actively involved with Wacona portfolio company Mid-Atlantic Power Specialists, where he serves on the Board. 

Prior to joining Wacona, Johnny worked for a Virginia-based family office where he supported the development of its lower middle market private equity strategy. Prior to that, Johnny was with PineBridge Investments in New York, where he focused on making private equity and private debt investments in middle market companies. He began his career with Credit Suisse in New York, executing M&A and financing transactions in the firm’s investment bank. 

Johnny received an MBA from the Darden School of Business and a B.S. from the McIntire School of Commerce, both at the University of Virginia. He lives in Charlottesville with his wife and their golden retriever, and enjoys running, spending time outdoors, and supporting UVA athletics.

 

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(434) 922-0343

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NE   S

CHARLOTTESVILLE, Virginia, June 25, 2025 -- Wacona Capital, LLC (“Wacona”), a private equity firm focused on the lower middle market, is pleased to announce the opening of the firm’s new office location, as well as the addition of Martha House as an MBA Senior Associate for the summer of 2025. Wacona recently moved into Suite 201 in the building at 300 West Main Street, squarely in the heart of Downtown Charlottesville. Originally constructed in 1914, 300 West Main Street first served as the headquarters to the Charlottesville & Albemarle Railway Co., a short electric street railroad operating within the City of Charlottesville. Martha House is a rising second year student at the Darden School of Business at the University of Virginia. Prior to pursuing her MBA, Martha worked as an Associate at Tailwater Capital, a Dallas-based private equity firm focused on making control investments in the energy sector. She began her career as an Analyst at Tudor, Pickering, Holt & Co., an investment bank serving clients across various energy-related subsectors. Wacona is actively seeking opportunities for new platform investments, as well as add-on opportunities on behalf of its portfolio companies.

CHARLOTTESVILLE, Virginia, October 21, 2024 -- Wacona Capital, LLC (“Wacona”), a private equity firm focused on the lower middle market, recently completed its inaugural investment: a recapitalization of Mid-Atlantic Power Specialists, LLC (“MAPS” or the “Company”) in partnership with MAPS President, Andrew Kuhlman. Financial terms of the transaction were not disclosed. ​ ​​​Founded in 1985 and headquartered in Sterling, Virginia, MAPS provides specialty electrical services in support of the expansion, retrofit, upgrade, and maintenance of electrical systems and infrastructure within data centers, commercial facilities, and mission-critical government locations. The Company's highly-trained, experienced technicians offer a track record of performance and reliability that clients demand given the mission-critical nature of the work performed.  ​ ​​​Andrew Kuhlman, President of MAPS commented, "I'm thrilled to partner with Wacona and launch the next stage of growth for Mid-Atlantic Power. I'm very proud of the business we've built over the past 30+ years and am excited to pursue the numerous opportunities we have ahead of us." Mr. Kuhlman remains a significant investor in the business moving forward.  ​ ​​​​“Wacona is very excited to partner with MAPS,” said Joel Carter, Managing Partner at Wacona. “We’re deeply impressed with the business that Andrew and his team have built over the years. As we leverage our extensive experience and relationships within the data center market, we look forward to executing on several growth and strategic-oriented initiatives throughout our partnership with MAPS. We’re immensely grateful to have such an exceptional business as Wacona's first platform investment." ​ About Mid-Atlantic Power Specialists, LLC With a primary focus on the extensive digital infrastructure domiciled throughout the broader northern Virginia market, Mid-Atlantic Power Specialists ("MAPS") provides specialty electrical services supporting various data center clients in addition to large commercial facilities and government end-users. Services primarily consist of the expansion, retrofit, upgrade, and maintenance of electrical systems within data centers as well as other mission-critical facilities. Founded in 1985 and based in Sterling, VA, MAPS employs a workforce of highly trained, deeply experienced technicians dedicated to providing best-in-class services in a variety of high-leverage environments.  ​​ About Wacona Capital, LLC Wacona Capital, LLC is a private equity firm built on a foundation of partnering with founder and family owned businesses in the lower middle market. Wacona has a depth of experience providing strategic guidance and operational support to help business leaders execute on a shared vision of success. Wacona seeks to invest equity capital through majority recapitalizations, growth investments or management buyouts for U.S. based companies. Founded in 2024, Wacona is headquartered in Charlottesville, VA. For more information, please visit: https://waconacapital.com/.

CONTACT

CONTACT

OFFICE

CONTACT INFORMATION

300 West Main Street,

Suite 201

Charlottesville, VA 22903

Email: admin@waconacapital.com

Phone: (434) 922-0726

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